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Lancôme Names Korean Performers Hoyeon and Aya Nakamura Brand Ambassadors

Hoyeon catapulted to global superstardom with her breakout role in ‘Squid Game’ and Nakamura reached notoriety at the age of 23 with her song ‘Djadja.’

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By: Lianna Albrizio

Associate Editor

Lancôme has named Korean performers Hoyeon and Aya Nakamura brand ambassadors.  Hoyeon  Hoyeon began her career in 2011 as a freelance model at the age of 16. Within two years, she signed with a local agency, placed as a runner-up in the fourth season of Korea’s “Next Top Model,” and landed on the cover of Vogue Korea. After her international runway debut in 2016 at New York Fashion Week, she quickly became a perennial favorite among top designers, photographers and magazines.   ...

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